An amazing multimedia and sensory experience for the entire family, to dive deep into the history of oil, past, present and future.
SuprEvo is the only oil museum of its kind, organised in ten steps where technology meets history with a tour that alternates the screening of videos and the display of heirlooms and equipment from olive oil tradition, information panels and interactive experiences, the visit to production sites and teaching, sensory and tasting activities.
We propose a place of discovery, curiosity and fun: visitors of all ages will be taken into the world of olive oil and olive trees that have always characterized the culture of the Mediterranean and are presented in close connection with the specificities of the Valdichiana territory in Tuscany. From harvesting to production in the olive mill, the route between the different thematic areas of SuprEvo allows visitors to experience all the stages of extra virgin olive oil production and is offered in Italian and English in two languages.
A child-friendly
museum with Olli!
SuprEvo offers an engaging experience for all ages. Special attention is paid to the youngest children who can experience the excitement of getting to know Olli, the museum's cute mascot olive who accompanies them through the different stages of the visit to entertain them and to make the educational experience engaging thanks to many experiences enriched with fun trivia, insights, discoveries and questions.
the tour
1. Olive tree
The tour of SuprEvo opens with an artistic tribute to the olive tree: a sculpture by Andrea Roggi, a contemporary artist who celebrates the beauty and richness of this tree, introducing visitors to the detailed description of its parts. Between panels and display niches, the first space reveals the various types of olive trees, the elements of the plant and the fruit, the dangers to their well-being and preservation, and the characteristics of the wood, with an in-depth study that can continue in the outdoor garden.
2. Oil and olive tree in history
The visit becomes multimedia, with a journey through time and space through the projection of a video that recounts the evolution of the link between man and the plant over the centuries. The images lead from Palestine in 5,000 B.C. to the spread of cultivation by the Greeks, from the Etruscans to Italy's production supremacy, and on to the 1900s boom linked to the success of the Mediterranean diet.
3. Territory
The Valdichiana is among the areas of excellence in Italy and the world for the production of extra virgin olive oil. The third area of SuprEvo illustrates the characteristics of this area, its soils and olive groves, through a touch table containing maps, display cases, graphics and drawings. A multimedia window that virtually overlooks the valley also allows visitors to discover the behavior of olive trees in the four seasons.
4. Company
Having known the olive tree and olives, SuprEvo takes visitors into the heart of production through a presentation of the work carried out by Oleificio Toscano Morettini since the distant 1950s. Texts, anecdotes and photos illustrate the history of the company and the Morettini family, allowing visitors to delve into the development of the company and the olive sector over the decades, in collaboration with industry bodies and consortia.
5. Tools
Here is the first stop on the real exhibition tour. This wing of the museum brings together tools and machinery used in the various stages of work from after World War II to the present. Capping machines, scales, nets and burlap sacks, antique carts and small items for pruning-these and many other tools of yesterday and today can be observed and learned about with the support of precise captions.
6. Containers
The visit continues with a section dedicated to extra virgin olive oil containers. This corner is enhanced by educational panels with testimonies and stories from the past showing Greek amphorae, Etruscan jars, stuffed demijohns from the 1800s, early 1900s tins, and modern glass bottles with shapes and graphics that define the identity of the product.
7. Past and present days’ production
A circular arena transports the visitor to the places of production among olive groves and olive presses. A film is projected around the entire circumference of the room for a 360-degree immersion in the landscape of the Valdichiana and the narrated setting: the visitor feels as if he or she can converse with the projected characters, three generations of producers, to be guided through a unique and exciting tale among all the stages of an olive oil farm.
8. Oil
Knowledge of extra virgin olive oil comes through experience. "Biochemistry," "Labels," "Health," "Recipes," and "Cosmetics"-this room allows you to learn more about the product in a fun and interactive way among graphics, activities, touch screens, and multimedia tables referring to these five different themes that also offer focus on the benefits to the body and the richness of Mediterranean cuisine.
9. Essences
Every drop of extra virgin olive oil expresses a world of ever new flavors, aromas and scents to be discovered with all the senses. The visit continues with a sensory corner dedicated to the sense of smell in which to delve into the organoleptic properties and merits of this product, with a series of cans that give off certain scents: learning about them is a tasty exercise in preparation for the final tasting.
10. Mill
The museum tour ends with a visit to the places of production and a comparison of past and present. The arrival at an old oil mill from the 1800s with a stone millstone and press is followed by entry into the 4.0 oil mill designed and built by Oleificio Morettini with state-of-the-art technologies and working methods for full digital control of every stage of olive processing.
THE EXPERIENCES
Olives of wisdom
Little visitors can meet SuprEvo's friendly mascot several times, who offers them fun trivia, insights and questions through large "wisdom olives" distributed along the tour route. Every child can have fun discovering them all!
Space for creative photos
The exhibition space, when not hosting temporary exhibitions, becomes the setting for experiencing a special "olive-themed" photo booth. Each visitor can thus make the experience at SuprEvo truly unforgettable, having fun taking cute photographs amid themed sets, giant oil bottles and large olives to interact with.
The selfie corner
Take and personalize your photos through the interactive totem. At the end of your visit, have fun with the special box in which to transform your selfie with ever-changing olive-themed backgrounds and scenarios. Once you've made your photo montage, enter your email, send yourself the cute creation and share it with your friends!
Let's play with oil
A space dedicated to children with a large multitouch board in which the mascot Olli accompanies the discovery of topics related to the world of oil, with a friendly language between quizzes and fun games. Will the little visitors manage to become "Experts in extra virgin olive oil"?
Tastings
A visit to the museum can be enhanced by a taste experience. The palate becomes the protagonist with a tasting of extra virgin olive oil with typical Tuscan bread, preceded by a technical demonstration that guides visitors to grasp the different organoleptic properties of the product.
An artistic perspective
A space to admire the forms of expression of oil. SuprEvo's Multipurpose Room periodically hosts temporary exhibitions with artistic works referring to the olive tree and extra virgin olive oil that present the interpretative and narrative variety to tell symbols and uses of a "precious" product, not only in cooking, but also in art and our culture.
An educational and training space for schools
The SuprEvo museum offers schools of all levels the opportunity to experience an educational and training moment in a new way, personally involving students thanks to a truly interactive, sensorial, immersive and multimedia experience. The path is a real interdisciplinary journey into the world of extra virgin olive oil which sees many different languages, topics and technologies alternating to always keep the interest and participation of the classes alive.
The Olli mascot to involve the little ones
For the little ones the route is enriched by the presence of Olli, the friendly olive mascot, who, thanks to the large “olives of wisdom” offers curiosities and insights and through a multimedia lim becomes the protagonist of animated videos and games capable of making all children entertaining. present themes.
As a reward for active participation, at the end of the experience, the children are given a real certificate of “Extra virgin olive oil production expert”, a fun souvenir of the visit to the museum!
The tasting
An integral part of the visit to the museum is breakfast, or snack, depending on the time, with bread and oil, a healthy, tasty and timeless habit. And to savor the goodness of the oil with greater awareness, students are offered an organoleptic and sensorial analysis sheet of the oil, with which they can learn the professional tasting technique, which allows them to discover when an oil can boast the term “oil” extra virgin”.
The laboratories
For nursery, primary and lower secondary schools, the experience at SuprEvo is enriched by various laboratory activities to be chosen based on the age of the students, their preferences and the most appropriate inclusion in the educational project.
CONTACT
TOUCH SENSORY LABORATORY
Recommended for nursery schools and for children and young people with disabilities
For preschool children or children with special needs we dedicate a workshop based on tactility. At your disposal are sticks, leaves, oil, water, peanuts, earth, glass bottles, cans, paper... The discovery of different consistencies, shapes and colors sparks interest and the desire to express oneself.
A FAIRYTALE OIL
READING WORKSHOP
Recommended for nursery school and for classes I and II of primary school
A symbolic fairy tale, starring kings, sorcerers, fairies, princesses and... extra virgin olive oil! Oil, with its many virtues, is the magical object that solves the adventure. A simple story, but bearer of an important message, to listen to and draw to preserve the memory.
YOU LEARN BY PLAYING
GAME LABORATORY
Recommended for nursery school and for classes I and II of primary school
Playing together is an effective and engaging way to learn and is an excellent training ground for understanding the importance of respecting turns, rules and opponents. So here is our olive and oil themed reinterpretation of two classic games intended for children: the goose game and memory game. May the best man win!
STORY IN TWO STORY
CARTOON WORKSHOP
Recommended for classes I and II of primary school
Comics as a tool to invent an important message about the world of extra virgin olive oil. The children choose a character to accompany Olli, the friendly olive mascot and give them two jokes, to highlight the goodness, healthiness and versatility of the oil discovered during the visit.
“TUSCAN-STYLE” CHEESECAKE
COOKING WORKSHOP
Recommended for all primary school classes
Biscuits, extra virgin olive oil, Greek yogurt, sugar, fruit and jam. With these ingredients, in a simple but engaging way, the students make a single-serving no-bake "Tuscan-style" cheesecake, in which the butter is replaced with oil, for an exquisite and very healthy result!
BUDDING ARTISTS
ART WORKSHOP
Recommended for all primary school classes
Brown wrapping paper to manipulate as you like to represent the trunk and real olive leaves to glue around: with these simple materials children can unleash their creativity and represent their personal olive tree, a unique piece to keep as a souvenir of SuprEvo.
THE LITTLE CHEMIST
SCIENCE LABORATORY
Recommended for classes III, IV and V of primary school
Many small experiments to discover the properties of the oil and to better understand the production process. For example, between fun and amazement, with mixed water, oil and alcohol you discover the different specific weights of these liquids, with a salad dryer you understand the centrifugal force and so on.
THE OLIVE TREE IS ON THE STAGE
THEATER WORKSHOP
Recommended for classes III, IV and V of primary school and for lower secondary school
With a few simple jokes and some common objects, the children stage the Greek myth of the birth of the first olive tree, seen and heard during the visit, discovering the expressive power of theatre: a fantastic group game in which they learn to cooperate for a common result.
SLOGAN BEATS
ADVERTISING LABORATORY
Recommended for classes III, IV and V of primary school and for lower secondary school
From the analysis of various advertisements to the production of an advertisement with the subject of extra virgin olive oil. A strategic and creative communication to stimulate observation and learn the persuasive intentionality of this powerful language.
TOTAL LOOK
PACKAGING LABORATORY
Recommended for classes III, IV and V of primary school and for lower secondary school
To be marketed, a bottle of oil must have a label with the descriptive characteristics of the product and an image capable of catching the consumer's attention. Here are the themes for an educational and creative workshop at the same time.
DO YOU SPEAK... OLIVE OIL?
ENGLISH WORKSHOP
Recommended for all lower secondary school classes
Thanks to the multimedia file, children watch short animated videos in English in which our mascot Olli talks about a theme connected to the world of oil. An effective understanding exercise put to the test by fun final games.
Our services include:
- Parking adjacent to the facility
- Lockers with security key
- Relax area
- Free wifi
- Assistance along the route, for experiences and at the sale
- Access platform for visitors with limited mobility
- Multi-purpose rooms for conferences, meetings, exhibitions or other events
- Garden area equipped with tables and seating
the services
A pleasant, comfortable and inclusive museum for all. This purpose motivated us to provide in the different spaces of SuprEvo a range of services designed to meet the specific needs of each type of user, to plan the experience in advance, to facilitate accessibility, and to provide professional assistance at every stage of the visit.
