Directly from the heart of the Valdichiana in Tuscany, the prime area for extra virgin olive oil, an innovative interactive journey designed to accompany visitors of every age on the trip through time and space, through stories, accounts and tales of one of the most important products of our daily diet.
The oil museum with heirlooms of the tradition and offering innovative multimedia experiences for the whole family, mill 4.0 provides a hands on experience for every stage of production, and a store with a great assortment of food and cosmetics: we look forward to going on a journey through the world of food with you that entertains children and engages adults!
This name combines the root of the word “supreme” with the abbreviation “evo” which identifies extra virgin olive oil, an innovative project that leads to the discovery of every stage of production of the perfect oil. SuprEvo is one of the sites to see in Arezzo, among the things to do in Tuscany, among the experiences to enjoy in Italy.
THE SUPREVO PROJECT
The SuprEvo project developed from the experience of Oleificio Morettini, one of the major Italian producers of extra virgin olive oil.
Be amazed by the innovative polyfunctional space that is also a production, sales, tourism and teaching facility that is able to recount and offer you the experience of everything concerning oil culture and production.
SuprEvo is… the first multimedia
museum for oil in Tuscany
founded with the aim of spreading the culture, history and eminence of the olive oil sector. A tour through rooms with multimedia, interactive and immersive panels, the visit to a historical mill from the 1800s and the display of equipment used in the past for oil production: the museum offers the possibility to school field trips, visitors and tourists to enjoy a curious guided trip through the evolution of traditions and practices from 1800 to date, all with tastings.
SuprEvo is… the first mill 4.0
designed and built with the intention of producing the perfect oil, i.e. a genuine very high quality oil. To achieve this, the experience and knowledge gained by Oleificio Morettini are integrated with cutting edge technologies and tools that offer improvement and digital control of every stage of olive processing.
SuprEvo is… the first store dedicated to
extra virgin olive oil in every form
with an offer that ranges from the various uses of olive oil in terms of diet, health and well-being. In store it is possible to find a selection of quality extra virgin oil, foods containing oil to enhance taste and authenticity (chocolate, sauce and liqueurs), publications connected to the world of oil and merchandise for young and old. There is also a special focus on cosmetics, with SuprEvo products that apply the beneficial properties of extra virgin olive oil to face and body care.
Museum, mill and store: SuprEvo integrates the whole universe of olive processing and projects it into the future, offering you days and weekends of curiosity, education and culture, not forgetting entertainment and fun.
It's for everyone - Families, tourists, schools, experts, the curious and oil lovers. Adults, teens and children. Tuscans, Italians and foreigners. Everyone finds something new and inspiring at SuprEvo.
It's emotion - The multimedia of languages, the immersiveness of environments, the sensoriality of experiences: SuprEvo speaks to the heart, because this is the only way it can make its mark and become a true opportunity for growth.
It's family - SuprEvo is the fruit of a family history of love for extra virgin olive oil. But this family also includes those who, every day, put a bottle of evo oil on the table for a better life.
It is excellence - We are ambitious. We search for the perfect oil and we want to tell it well. SuprEvo produces and selects the best, to make the encounter with the "king" of Mediterranean ingredients unforgettable.
It is awareness - Inside a bottle of extra virgin olive oil there is history, peace, health, innovation and territory. SuprEvo allows every visitor to discover this richness and make it their own.
It is responsibility - We guide our choices to offer the best we are capable of every day, respecting the environment around us, our workforce, consumers and visitors.
It is accessibility - The visitor to SuprEvo is a distinguished guest. This is why our imperatives are ease of use of the installations, clarity of communication and assistance from competent personnel.
It is encounter - Not only education and training. SuprEvo is also a hub of opinions, viewpoints and events, available to those who believe that confrontation can always sprout culture.
It's Tuscany - We love our land, its beauty, its generosity. SuprEvo wants to share it with those who really want to know it and with those who linger to be a part of it, if only for a day.
It is Olive - Our best friend. A perfect and precious gift that nature has given to each of us and that we want to protect as best we can, today and tomorrow. And SuprEvo is our tribute to celebrate it.
pictogram was born
“SuprEvo’s brand name succinctly represents the genesis of the olive and oil. The natural path is expressed in the pictogram created by the
three symbolic shapes of the leaf, the flower and the olive.
The elements are arranged in a pyramid shape to represent the idea of ascent toward the ideal of excellence to which the project aspires.”